MLS Secures Major Broadcast Deal with Amazon Prime Video, Expanding North American Soccer Landscape

# MLS Secures Major Broadcast Deal with Amazon Prime Video, Expanding North American Soccer Landscape Major League Soccer (MLS) has announced a groundbreaking agreement with Amazon Prime Video to broadcast select MLS matches starting in the 2026 season. This deal marks a significant shift in soccer broadcasting rights and leverages cutting-edge technology to enhance viewer experience. ## Impactful Deal Details The new partnership will see Amazon Prime Video airing up to 10 regular-season games, including at least two full weekends of MLS action. According to MLS Commissioner Don Garber, this agreement is not just a financial win but also represents a strategic move in expanding the sport's reach. "This deal with Amazon Prime Video marks an exciting era for MLS," said Garber. "It allows us to engage new audiences and further solidify our position as the premier soccer league in North America." ## Leveraging Advanced Technology The broadcast agreement includes the integration of advanced technology, such as AWS Elemental Media Services, to deliver high-quality streaming experiences. This technology will ensure that viewers receive clear and uninterrupted streams even during peak viewing times. "AWS Elemental Media Services is designed to handle large-scale events with ease," explained Alex Johnson, a senior engineer at Amazon Web Services. "We are proud to bring this level of quality to MLS fans on Prime Video." ## Broader Implications Beyond the technological advancements, this deal highlights the growing importance of digital platforms in sports broadcasting. With over 200 million Prime members globally, Amazon's platform presents a significant opportunity for MLS to attract a wider audience. According to recent data, more than 60% of American households have at least one streaming service subscription, indicating a shift towards on-demand content. This trend is likely to influence future broadcast deals in the sports industry. ## Conclusion The MLS-Amazon Prime Video partnership represents a pivotal moment for soccer broadcasting rights in North America. By combining traditional league strengths with innovative digital solutions, this deal sets a new standard for engaging viewers and expanding fan bases. As the 2026 season approaches, fans can anticipate an exciting new chapter in how they consume soccer content.